The Philosophy of Pure Heavyweight Craft.
VÉLOCE ATELIER was founded in Bangalore with a singular obsession: to build India's finest heavyweight graphic garments, uncompromised by fast-fashion shortcuts.
Tirupur Textile Heritage
Every garment is knitted and tailored in Tirupur, Tamil Nadu — the textile capital of India — using 100% super-combed long-staple cotton with zero-twist yarns for an extraordinarily dense, matte surface.
Architectural Boxy Fit
Cut with intentional dropped shoulders, generous chest measurements, and a high-density 1.25" rib collar that resists sagging and never loses its silhouette, even after 50+ wash cycles.
Tactile Screen Artistry
We employ water-based discharge and micro-puff inks that fuse directly into the cotton knit, eliminating the stiff rubbery plastic feel of cheap heat-transfers for a breathable, gallery-grade finish.
Understanding Fabric Density (GSM)
- • Flimsy, semi-transparent in sunlight
- • Collars develop "bacon neck" ripples
- • Severe shrinkage after initial wash
- • Moderate drape and softness
- • Standard commercial collar construction
- • Decent durability for casual wear
- Substantial architectural drape
- Anti-sag 1.25" rib collar with Lycra
- Pre-shrunk bio-wash (<1% shrinkage)
Need Help Choosing Your Size?
Inspect chest circumferences, shoulder drops, and sleeve lengths calibrated for Indian heights and body types.